Appendment vs Gong
Stop learning from lost deals. Get real-time AI coaching that helps you win during the call, not after.
The Fundamental Problem with Gong
Gong tells you what went wrong. Appendment helps you get it right.
Gong: After the Fact
Rep struggles with objection during call
Deal progresses (or dies) based on that moment
Tomorrow: Gong shows the missed signal
Too late to save this deal. Coach for next time.
Appendment: In the Moment
Rep encounters objection during call
SalesPilot instantly suggests response
Rep handles it smoothly, builds confidence
Deal saved. Rep improves while winning.
Pricing That Makes Sense
Gong's pricing puts conversation intelligence out of reach for many teams
Gong Pricing
Appendment Pricing
Feature-by-Feature Comparison
See exactly where Appendment and Gong differ
| Feature | Appendment | Gong |
|---|---|---|
| Real-Time Call Coaching | Live AI assistance during calls | Post-call analysis only |
| When Coaching Happens | During the conversation (when it matters) | After the call ends (too late) |
| Prospect Intelligence | 50+ data points before every call | No prospect enrichment |
| Psychographic Insights | Communication style, decision patterns | Not available |
| Automated Follow-Up | AI-powered personalized sequences | No automation features |
| Call Recording & Transcription | Full recording with AI analysis | Industry-leading transcription |
| Team Analytics | Performance dashboards included | Extensive analytics suite |
| Platform Fee | No hidden platform fees | $5,000+ annual platform fee |
| Pricing Transparency | Clear, predictable pricing | Complex enterprise pricing |
| Industry Optimization | Built for insurance, solar, high-ticket | Generic across industries |
Real-World Scenarios
See how each platform handles common sales situations
Live Sales Calls
Your rep encounters an unexpected objection during a demo call.
Gong records the call. Tomorrow, you'll see the rep struggled. By then, the deal may be lost.
SalesPilot provides real-time objection handling suggestions. Rep handles it smoothly, books the next meeting.
Pricing Questions
Prospect asks a complex pricing question your new rep isn't prepared for.
Rep stumbles. Post-call analysis shows they "missed a buying signal." Coach them for next time.
AI instantly surfaces the right pricing response. Rep answers confidently, moves deal forward.
Pre-Call Preparation
Rep has 5 minutes before an important call. Needs to know who they're talking to.
Gong provides no prospect intelligence. Rep goes in blind.
50+ data points instantly available: income bracket, communication style, likely objections, personalized talking points.
Post-Call Follow-Up
Call went well. Now you need to keep momentum with the right follow-up.
Gong tells you what happened. Writing follow-ups is on you.
AI generates personalized follow-up sequences based on the conversation. 40% better show rates.
Why Teams Choose Appendment Over Gong
Real-Time, Not Retrospective
Help reps in the moment when it matters, not during tomorrow's coaching session when the deal is already lost.
Full-Funnel Solution
Gong just does calls. Appendment provides prospect intelligence before, coaching during, and automated follow-up after.
70% Cost Savings
No $5K platform fee. No enterprise pricing that puts it out of reach. Better ROI at a fraction of the cost.
Industry-Specific
Optimized for insurance, solar, and high-ticket sales with industry-specific coaching and objection handling.
Predictive Intelligence
Z-Score analytics tell you which deals will close, not just what happened on past calls.
Flexible Contracts
No multi-year commitments. No complex negotiations. Start seeing value immediately with simple, flexible terms.
Frequently Asked Questions
Everything you need to know about Appendment vs Gong
Why Wait Until After the Call?
Stop analyzing lost deals. Start winning them with real-time AI coaching that helps you in the moment. Book a demo and see the difference.
See real-time coaching in action. No commitment required.