Confess Your Sales SINs
The Sales Improvement Newsletter
Saving Lost Sales One Conversion At A Time
Every week, thousands of sales professionals commit the same cardinal sins: forgetting to follow up, fumbling objections, letting leads go cold.
SIN delivers your weekly dose of redemption — proven tactics to convert more prospects and achieve sales salvation.
The 7 Deadly Sales Sins
Are you guilty of any of these? (Most salespeople commit at least 4)
Sloth
Not following up within 5 minutes of a lead coming in
Pride
Talking more than listening (the 70/30 rule violation)
Greed
Pushing for the close before building value
Wrath
Getting defensive when prospects raise objections
Envy
Copying competitors instead of differentiating
Gluttony
Chasing too many leads instead of qualifying hard
Lust
Falling in love with the deal instead of the process
Your Path to Sales Salvation
Every Tuesday morning, SIN delivers battle-tested tactics straight to your inbox. No fluff. No theory. Just what's working right now for top performers.
Show-Up Secrets
How to get 40% more prospects to actually show up to your calls
Objection Exorcisms
Scripts that handle "I need to think about it" and other deal-killers
Closing Confessions
What top 1% closers do differently (and how to steal their moves)
Follow-Up Formulas
The exact timing and messaging that converts cold leads to hot deals
Price Defense Prayers
How to hold your price without losing the deal
Rapport Revelations
Build trust in 30 seconds (backed by psychology research)
What You Get Every Tuesday
- 1 main tactic you can implement that day (5-min read)
- Real scripts and templates you can copy-paste
- Data and research backing up why it works
- A "confession" story from a real salesperson who made the mistake
- Quick wins you can try on your next call
Plus: Occasional deep-dives, interviews with top performers, and tool recommendations we actually use.
Ready for Your Weekly Conversion?
Join 2,500+ sales professionals who've seen the light.
Free. Weekly. Unsubscribe anytime (but you won't).
Published every Tuesday at 7am ET
Questions Before You Convert?
How is SIN different from other sales newsletters?
Most sales newsletters are either too theoretical or just trying to sell you something. SIN is 100% tactical — every issue includes something you can use on your next call. And we keep it short because we know you're busy.
What day and time does it arrive?
Every Tuesday at 7am Eastern. We picked Tuesday because Monday you're catching up, and by Wednesday you're in the thick of it. Tuesday is perfect for planning your week's tactics.
Is this really free?
Yes. We make our money from Appendment (our AI sales platform). SIN is our way of helping sales professionals everywhere — whether you use our software or not.
Can I share it with my team?
Absolutely. We encourage it. Better yet, get them to sign up themselves so they get it every week.
What if I want to unsubscribe?
One click. No hard feelings. Every email has an unsubscribe link at the bottom. (But our open rates suggest most people stick around.)