The AI Sales Intelligence Platform for GoHighLevel
Appendment enriches every GHL contact, scores every opportunity, coaches every call, and automates every follow-up — so your team closes more deals without the manual work.
Three Pillars of Sales Intelligence
AI-powered capabilities that transform how your team sells through GoHighLevel.
Contact Enrichment
Automatically enrich every GHL contact with 50+ data points — company intel, financials, tech stack, social profiles, and buying signals. No manual research required.
Learn moreOpportunity Automation
AI-scored pipeline management that automatically moves opportunities through stages based on engagement, intent signals, and Z-Score™ buying potential predictions.
Learn moreReal-Time Call Coaching
When reps are on calls through LC Phone or any connected dialer, Appendment delivers live objection handlers, knowledge base answers, and closing strategies in real time.
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Trained on YOUR GHL Data
Appendment learns your specific GoHighLevel setup — your custom fields, pipeline stages, workflows, and winning patterns. The coaching is customized to your organization from day one.
- Your GHL custom fields & contact data
- Your pipeline stages & win/loss patterns
- Your products, pricing & battle cards
- Your competitive landscape & objection playbooks
BuyerBlueprint™
Win the deal before the call starts.
Every GHL contact gets a comprehensive BuyerBlueprint before your reps pick up the phone. Enriched data from your CRM combined with external intelligence gives your team the context to personalize every conversation.
- Financial qualification from enriched GHL data
- Z-Score™ – buying potential prediction
- Communication style & engagement history
- Intent signals & recent activity
Everything You Need to Close More Deals
From contact enrichment to post-call automation, Appendment covers the entire sales lifecycle inside GoHighLevel.
Contact Enrichment That Works While You Sleep
Every new contact in GoHighLevel is automatically enriched with company data, financial indicators, technology stack, social profiles, and intent signals. Your reps walk into every conversation armed with deep intelligence — without lifting a finger.
AI-Powered Pipeline Automation
Appendment monitors your GHL pipelines and automatically scores, prioritizes, and advances opportunities based on real buying signals. Hot leads surface instantly. Cold deals get nurtured. Nothing falls through the cracks.
Real-Time Coaching on Every Call
Whether your team uses LC Phone, Zoom, or any connected dialer, Appendment listens and coaches in real time. Objection handlers, competitive intel, and closing prompts — all drawn from your custom knowledge base and delivered exactly when needed.
Automated Follow-Up & CRM Sync
After every call, Appendment automatically generates summaries, creates action items, drafts personalized follow-up emails, and syncs everything back to GoHighLevel. Zero manual data entry. 100% data accuracy.
How It Works
From OAuth connection to your first AI-coached call in four simple steps.
Connect via OAuth
One-click GoHighLevel OAuth connection. Secure, instant setup — works with agency and sub-account level access.
Map Your Fields
Appendment auto-maps standard GHL fields and custom fields. Fine-tune data flow to match your exact workflow.
Start Making Calls
Launch calls through LC Phone, Zoom, or your preferred dialer. Appendment activates automatically — invisible to prospects.
Review & Optimize
Use GameFilm™ to review calls, track rep performance, and let the AI continuously learn from your winning conversations.
Industries That Thrive on GHL + Appendment
GoHighLevel agencies and sales teams across every vertical use Appendment to close more deals.
Why GHL Teams Choose Appendment
Ramp Reps Faster
New hires get live AI coaching from day one — objection handling, product knowledge, and closing techniques delivered in real time. 60% faster onboarding means faster revenue.
Eliminate Lost Deals
AI-enriched contacts and automated pipeline scoring mean no lead goes cold. Every opportunity is tracked, nurtured, and advanced automatically through your GHL pipelines.
Automate CRM Updates
Call summaries, action items, follow-up emails, and contact updates sync to GoHighLevel automatically. Your reps sell more because they never waste time on data entry.
More Booked Calls. Higher Show-Up Rates.
Most GHL agencies know the pain: leads go cold, prospects ghost appointments, and generic follow-up sequences get ignored. Appendment fixes this by writing unique, AI-powered follow-up sequences for every single prospect — based on their enriched data, call history, and buying signals.
- AI writes personalized multi-touch sequences per prospect — not templates
- Sequences adapt based on enriched contact data, industry, and engagement
- Pre-appointment reminders with context that makes prospects want to show up
- 84% show-up rate vs. industry average of 55-60%
- Post-no-show re-engagement that actually wins prospects back
Unique Sequences, Not Templates
Every prospect gets a follow-up sequence written specifically for them. The AI uses their company data, role, pain points, and conversation history to craft messages that feel personal — because they are.
Trigger from GHL Workflows
When a lead enters your pipeline, books a call, or hits a key stage, Appendment auto-generates the perfect follow-up sequence and syncs it directly to GoHighLevel — no manual intervention.
84% Show-Up Rate
Context-rich reminders that reference the prospect's specific situation and what they'll get from the call. When people feel understood before the meeting, they show up.
Before & After Appendment
See the difference AI-powered sales intelligence makes for your GoHighLevel workflow.
Manually researching prospects before every call
AI-enriched contacts with 50+ data points automatically
Guessing which pipeline deals to prioritize
AI-scored opportunities with Z-Score™ predictions
Hours of manual CRM updates after calls
Automatic summaries, notes, and follow-up synced to GHL
Generic follow-up emails sent days later
Personalized, contextual follow-up within minutes
Enterprise-Grade Security
Your GoHighLevel data is protected by the highest industry standards. Native OAuth 2.0 means no API keys exposed — ever.
Frequently Asked Questions
Everything you need to know about Appendment for GoHighLevel.
Supercharge Your GoHighLevel
Connect Appendment to your GHL account and start closing more deals with AI-powered enrichment, coaching, and automation.