Zoom vs Microsoft Teams vs Google Meet for Sales: Which Is Best in 2026?

The video conferencing platform war has three clear leaders: Zoom, Microsoft Teams, and Google Meet. Each claims to be the best choice for business communication—but which one actually helps sales teams close more deals?

We've analyzed all three platforms specifically through the lens of B2B sales: looking at integrations, AI capabilities, recording features, and the tools that matter for revenue teams. Here's the definitive comparison for 2026.

Quick Comparison: The Verdict

*Teams and Meet pricing is part of broader Microsoft 365/Google Workspace subscriptions

Bottom line: Zoom wins for dedicated sales teams due to its superior integration ecosystem and sales-specific features. Teams is best if you're already in the Microsoft ecosystem. Meet works well for Google Workspace shops but has fewer native sales tools.

Zoom for Sales Teams

Why Sales Teams Choose Zoom

Zoom became the default B2B video platform during the pandemic for good reason: it was built for reliability, ease of use, and external meetings. Unlike Teams and Meet (which started as internal collaboration tools), Zoom was designed from day one for meetings with people outside your organization.

For sales teams, this external-first approach matters. Prospects don't need accounts, downloads are minimal, and the "join with one click" experience reduces friction before demos and discovery calls. See our complete guide to Zoom integrations for sales for details.

Zoom's Sales-Specific Features

• Zoom Revenue Accelerator - Native conversation intelligence with sentiment analysis, talk ratios, and CRM sync
• 2,500+ integrations - The largest app marketplace of any video platform
• Breakout rooms - Useful for team selling and multi-stakeholder demos
• Virtual backgrounds - Best-in-class for professional appearance
• Recording and transcription - Cloud or local storage with searchable transcripts
• Webinar capabilities - Built-in webinar features for demand generation

Zoom Integration Highlights

Zoom's integration ecosystem is unmatched for sales use cases:

• CRM: Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics
• Conversation Intelligence: Gong, Chorus, Appendment
• Sales Engagement: Outreach, Salesloft, Apollo
• Scheduling: Calendly, Chili Piper, HubSpot Meetings
• Proposals: PandaDoc, DocuSign, Proposify

Zoom Limitations

• Higher standalone cost than bundled alternatives
• Less integration with Microsoft productivity tools
• Native AI (Revenue Accelerator) requires additional license

Microsoft Teams for Sales Teams

Why Sales Teams Choose Teams

Microsoft Teams makes sense when your organization is already invested in the Microsoft ecosystem. If you use Outlook, SharePoint, Dynamics 365, and Microsoft 365, Teams provides seamless integration that Zoom and Meet can't match.

Teams is particularly strong for internal collaboration—chat, channels, file sharing, and project coordination. But it's also increasingly capable for external sales meetings. Explore our guide to Microsoft Teams apps for sales for integration recommendations.

Teams Sales-Specific Features

• Microsoft Copilot - AI assistant that can summarize meetings, generate follow-ups, and surface insights
• Dynamics 365 integration - Native CRM connection with embedded calling
• 1,400+ apps - Growing marketplace with major sales tool integrations
• Together Mode - Virtual shared space for more engaging multi-person calls
• Meeting recordings - Automatic transcription with speaker identification
• External guest access - Improved experience for prospects joining calls

Teams Integration Highlights

• CRM: Dynamics 365 (native), Salesforce, HubSpot
• Productivity: Full Microsoft 365 suite (Outlook, OneDrive, SharePoint)
• Conversation Intelligence: Gong, Appendment, native Copilot features
• Automation: Power Automate for custom workflows

Teams Limitations

• Guest experience less polished than Zoom for external meetings
• More complex for prospects who don't use Microsoft products
• Copilot requires additional licensing for full capabilities
• Integration with non-Microsoft tools less seamless

Google Meet for Sales Teams

Why Sales Teams Choose Google Meet

Google Meet is the natural choice for organizations running on Google Workspace. It integrates perfectly with Gmail, Google Calendar, and Google Drive—meaning meeting invites, reminders, and recordings all live in one ecosystem.

Meet has also invested heavily in AI features through Gemini, making it more competitive for sales use cases than it was even a year ago. For Google-centric teams, see our complete Google Workspace sales stack guide.

Meet Sales-Specific Features

• Gemini AI - Automatic note-taking, meeting summaries, and translated captions
• Google Workspace integration - Seamless connection to Gmail, Calendar, Drive, Docs
• Browser-based - No downloads required for guests
• Live captions - Real-time transcription with translation
• Recording to Drive - Easy access to call recordings
• Attendance tracking - See who joined and for how long

Meet Integration Highlights

• CRM: Salesforce (via connector), HubSpot, Pipedrive
• Productivity: Full Google Workspace suite
• Conversation Intelligence: Gong, Appendment, Fathom
• Scheduling: Google Calendar (native), Calendly, Cirrus Insight

Meet Limitations

• Smaller app marketplace than Zoom or Teams
• No native sales-specific AI tool (like Zoom Revenue Accelerator)
• CRM integrations require third-party connectors
• Less feature-rich for webinars and large events

Head-to-Head: Key Comparisons for Sales

AI Capabilities

All three platforms now offer AI features, but they work differently:

• Zoom Revenue Accelerator: Specifically designed for sales. Tracks sentiment, talk ratios, competitor mentions, and provides deal insights. Integrates with major CRMs.
• Microsoft Copilot: Broader AI assistant that summarizes meetings, generates follow-ups, and answers questions. Excellent for general productivity, less sales-specific.
• Google Gemini: Strong at note-taking and summarization. Best-in-class live captions and translation. Less focused on sales-specific metrics.

Important: None of these native AI tools provide real-time coaching during calls. For that capability, you need a dedicated tool like Appendment that integrates with all three platforms. Learn more in our guide to real-time AI coaching for video calls.

CRM Integration

• Zoom: Best overall CRM support with native integrations for Salesforce, HubSpot, Pipedrive, Zoho, and Dynamics
• Teams: Best-in-class Dynamics 365 integration; good Salesforce and HubSpot support
• Meet: Requires third-party connectors for most CRMs; no native sales integrations

External Meeting Experience

For sales, the prospect's experience matters as much as yours:

• Zoom: Best external experience—one-click join, minimal friction, works without account
• Meet: Good browser-based experience, no download required
• Teams: Improved but still more friction for non-Microsoft users

Conversation Intelligence Support

All major conversation intelligence tools (Gong, Chorus, Clari) support all three platforms. Similarly, real-time coaching tools like Appendment work across Zoom, Teams, and Meet—so your choice of platform won't limit your sales analytics options.

Which Platform Should Your Sales Team Use?

Choose Zoom If:

• Sales is your primary video use case
• You need the largest integration ecosystem
• External meeting experience is a priority
• You want native sales AI (Revenue Accelerator)
• You're not locked into Microsoft or Google ecosystems

Choose Microsoft Teams If:

• Your organization already uses Microsoft 365
• You use Dynamics 365 as your CRM
• Internal collaboration is as important as external meetings
• You want Copilot AI across your productivity suite
• Budget is a concern (bundled pricing)

Choose Google Meet If:

• Your organization runs on Google Workspace
• You prefer browser-based tools
• You value simplicity over advanced features
• Budget is a priority (bundled pricing)
• International teams need live translation

The Real Differentiator: What You Add to Your Platform

Here's the truth: the video platform itself matters less than what you integrate with it.

A sales team on Zoom with the right integrations (CRM sync, real-time coaching, conversation intelligence) will dramatically outperform a team on the "best" platform with no integrations.

Regardless of which platform you choose, prioritize these additions:

1. CRM integration - Every call should automatically log to your system
2. Real-time AI coaching - Tools like Appendment provide guidance during calls
3. Conversation intelligence - Post-call analysis helps identify patterns
4. Scheduling automation - Remove friction from booking meetings

With these integrations in place, you can succeed on any of the three platforms. For actionable techniques, see our guide on how to close more deals on video sales calls.