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CRM & Technology13 min read

Microsoft Dynamics 365 Sales Review: Enterprise CRM for Microsoft Shops

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Team Appendment
December 31, 2025
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Microsoft Dynamics 365 Sales Review: Enterprise CRM for Microsoft Shops

Microsoft Dynamics 365 Sales is the natural choice for organizations already invested in the Microsoft ecosystem. Deep integration with Outlook, Teams, Excel, and Power BI creates workflows that feel native rather than bolted-on.

But is tight Microsoft integration enough to choose Dynamics over Salesforce? Let's dive into the details.

Quick Verdict

Best for: Organizations deep in the Microsoft ecosystem

Starting price: $65/user/mo (Professional)

Our rating: 8.4/10

What Makes Dynamics 365 Different?

Dynamics 365 Sales is built on the Microsoft Power Platform, giving it unique advantages for Microsoft-centric organizations:

  • Native Microsoft integration: Outlook, Teams, Excel, SharePoint, Power BI
  • Copilot AI: Microsoft's generative AI built directly into the CRM
  • LinkedIn Sales Navigator: Deep integration (Microsoft owns LinkedIn)
  • Power Platform: Build custom apps with Power Apps, automate with Power Automate
  • Enterprise security: Azure-grade security and compliance

Key Features

Microsoft 365 Integration

Work on deals without leaving Outlook. Access CRM data in Teams channels. Analyze pipelines in Excel with live data connections. Store documents in SharePoint with automatic linking.

Copilot AI

Microsoft's Copilot brings generative AI to sales:

  • Summarize customer interactions and meeting notes
  • Draft personalized emails based on context
  • Get deal insights and next-step recommendations
  • Natural language queries for CRM data

LinkedIn Integration

LinkedIn Sales Navigator data surfaces directly in Dynamics. See mutual connections, recent activity, and company news. InMail and connection requests can be tracked as activities.

Advanced Analytics

Built-in dashboards for pipeline, forecasting, and rep performance. Power BI integration enables sophisticated custom reporting. AI-driven insights highlight deal risks and opportunities.

Dynamics 365 Sales Pricing (2026)

Plan Price Key Features
Professional $65/user/mo Core CRM, Outlook integration, basic Copilot
Enterprise $95/user/mo Advanced Copilot, sales playbooks, forecasting
Premium $135/user/mo Conversation intelligence, relationship insights
Relationship Sales $162/user/mo Includes LinkedIn Sales Navigator

Pros & Cons

✅ Pros

  • Microsoft integration: Seamless with Outlook, Teams, Excel
  • Copilot AI: Cutting-edge generative AI capabilities
  • LinkedIn tie-in: Unique advantage for social selling
  • Enterprise security: Azure-grade compliance
  • Power Platform: Extensible with low-code tools
  • Familiar interface: Looks like other Microsoft products

❌ Cons

  • Complex implementation: Longer setup than simpler CRMs
  • Steep learning curve: Not as intuitive as HubSpot
  • Expensive: $65/user minimum, features add up
  • Microsoft dependency: Less value outside Microsoft ecosystem
  • Admin overhead: Requires ongoing technical management

Dynamics vs. Salesforce

Factor Dynamics 365 Salesforce
Best for Microsoft-centric orgs CRM-first orgs
Entry price $65/user $25/user
Integration strength Microsoft ecosystem Largest app marketplace
AI Copilot (GPT-4) Einstein

Enhancing Dynamics with AI Coaching

Copilot helps with content generation and insights, but doesn't provide real-time coaching during sales calls. Appendment adds:

  • Live objection handling during conversations
  • Personality-based communication guidance
  • Real-time deal coaching prompts
  • Automatic Dynamics sync

Compare Dynamics to other options in our complete CRM comparison guide. For Teams-specific tools, see our Microsoft Teams sales apps guide.

Want real-time coaching with Dynamics 365?

Appendment integrates with Dynamics to provide live AI guidance during calls. Book a demo

Frequently Asked Questions

Is Dynamics 365 better than Salesforce?

Dynamics 365 is better for organizations heavily invested in Microsoft (Outlook, Teams, SharePoint). Salesforce is better for CRM-first organizations wanting the largest ecosystem and most customization options. Both are enterprise-grade; choice often depends on existing tech stack.

How much does Dynamics 365 Sales cost?

Dynamics 365 Sales starts at $65/user/month for Professional. Enterprise is $95/user, Premium is $135/user, and Relationship Sales (including LinkedIn Sales Navigator) is $162/user. Add-ons like Copilot features may require additional licensing.

Does Dynamics 365 integrate with LinkedIn?

Yes, Microsoft owns LinkedIn, so Dynamics 365 has the deepest LinkedIn integration of any CRM. LinkedIn Sales Navigator data surfaces directly in CRM records. The Relationship Sales tier includes LinkedIn Sales Navigator in the subscription.

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