8 Gong Alternatives That Actually Fit Your Budget (2026)

Gong is powerful. Gong is also expensive—really expensive.

At $1,600+ per user per year, plus a $5,000 platform fee, even a 10-person sales team is looking at $21,000+ annually just for call analysis. For many growing teams, that's simply not feasible.

The good news? The conversation intelligence market has evolved. There are now excellent alternatives that offer comparable (and sometimes better) features at a fraction of the cost. Some even offer something Gong doesn't: real-time coaching during calls, not just analysis afterward.

Why Teams Are Looking for Gong Alternatives

The Cost Problem

Let's do the math on Gong's typical pricing:

• Platform fee: ~$5,000/year baseline
• Per-user cost: $1,200-$1,600/user/year (varies by team size)
• 10-person team: ~$17,000-$21,000/year
• 25-person team: ~$35,000-$45,000/year

That's a significant investment—especially when you're still figuring out if conversation intelligence delivers ROI for your specific use case.

The Timing Problem

Here's Gong's fundamental limitation: it analyzes calls after they happen. By the time you see the insights, the deal is already progressing—for better or worse.

You get a notification that your rep missed a buying signal or handled an objection poorly. Great insight—but it's too late to fix that specific deal. The best you can do is coach for next time.

Some newer alternatives are solving this with real-time coaching that helps reps during live calls.

Quick Comparison: Gong vs. Top Alternatives

The 8 Best Gong Alternatives

1. Appendment – Best for Real-Time AI Coaching

While Gong tells you what went wrong after the call, Appendment's SalesPilot helps you get it right during the call. This is the fundamental difference.

How it works: SalesPilot listens to your live conversations and provides real-time assistance—suggested responses for objections, answers to technical questions, reminders about key talking points based on the prospect's profile.

Beyond coaching: Appendment also provides deep prospect intelligence before calls (50+ data points) and automated follow-up after. You get the full funnel, not just conversation analysis.

Why switch from Gong:

• Real-time coaching helps in the moment (not after it's too late)
• Prospect intelligence + coaching + follow-up in one platform
• Designed for insurance, solar, and high-ticket sales specifically
• Flexible pricing without multi-year contracts

2. Chorus (by ZoomInfo) – Best for ZoomInfo Users

Chorus was Gong's primary competitor before ZoomInfo acquired them. It offers solid conversation intelligence with tight CRM integration.

Pros:

• Strong Salesforce integration
• Bundled with ZoomInfo data
• Slightly lower cost than Gong
• Deal coaching and analytics

Cons:

• Post-call only (no real-time)
• Now bundled with ZoomInfo (adds cost if you don't need their data)
• Development has slowed post-acquisition

Pricing: Typically bundled with ZoomInfo; standalone around $100/user/month.

3. Clari – Best for Revenue Operations

Clari focuses on revenue intelligence and forecasting, with conversation analysis as part of a broader pipeline visibility platform.

Pros:

• Excellent pipeline and forecast analytics
• Deal health scoring
• Revenue intelligence beyond just calls

Cons:

• Less focused on individual call coaching
• Complex implementation
• Enterprise pricing

Best for: Revenue operations teams focused on forecast accuracy and pipeline management.

4. Modjo – Best for European Teams

French-based Modjo offers Gong-like features with GDPR compliance built in and typically 30% lower pricing.

Pros:

• GDPR-compliant by design
• ~30% cheaper than Gong
• Good coaching and analytics features
• Strong European support

Cons:

• Smaller ecosystem of integrations
• Less brand recognition (harder to get buy-in)
• Post-call only

5. Avoma – Best Budget Option

Avoma positions itself as the affordable alternative with meeting assistant + conversation intelligence in one.

Pros:

• Starts at $59/user/month
• Meeting scheduling + transcription + analysis combined
• Good for smaller teams

Cons:

• Less sophisticated analytics than Gong
• Fewer enterprise features

Pricing: Starts at $59/user/month.

6. Salesloft – Best for Integrated Engagement

Salesloft now includes conversation intelligence as part of their sales engagement platform.

Pros:

• Engagement + conversation intel in one platform
• Strong cadence and sequence management
• Reduces tool sprawl

Cons:

• Conversation intelligence not as deep as Gong
• Still enterprise pricing

7. Revenue.io – Best for Salesforce Teams

Built for Salesforce-native teams with real-time call guidance (one of few alternatives with live support).

Pros:

• Some real-time guidance capabilities
• Deep Salesforce integration
• Battle card integration

Cons:

• Requires Salesforce
• Complex setup
• Enterprise pricing

8. Jiminny – Best for SMB

UK-based Jiminny offers straightforward conversation intelligence at a lower price point.

Pros:

• More affordable than Gong
• Easy setup and onboarding
• Good for growing teams

Cons:

• Fewer advanced features
• Smaller customer base

Real-Time vs. Post-Call: Why It Matters

This is the biggest question when evaluating Gong alternatives: do you want coaching after calls or during them?

Post-call analysis (Gong, Chorus, etc.):

• Great for training and long-term improvement
• Helps managers understand team patterns
• Can't help with the deal you just had

Real-time coaching (Appendment):

• Helps reps in the moment when it matters
• Reduces missed opportunities immediately
• Better for high-stakes, complex sales

For many teams, the ideal is both—but if you have to choose, real-time coaching has more immediate impact on revenue.

FAQs About Gong Alternatives

The Bottom Line

Gong pioneered conversation intelligence, but the market has evolved. In 2026, you have options:

• Want real-time coaching? Appendment is the clear leader
• Need ZoomInfo integration? Chorus bundles well
• Focused on forecasting? Clari for revenue ops
• On a budget? Avoma or Jiminny
• European compliance? Modjo

The question isn't whether you need conversation intelligence—it's which approach fits your team best. Post-call analysis has value, but real-time coaching can impact every deal as it happens.