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About Appendment

Turn Every Rep Into Your Top Closer

Appendment is the AI-powered sales intelligence platform that replicates your best salesperson's skills across your entire team. We give every rep the intelligence, coaching, and automation they need to close more deals.

The Problem We Solve

Every sales team has the same challenge: your top rep produces 3-5x the results of everyone else. They have instincts, knowledge, and skills that seem impossible to transfer. Meanwhile, your other reps struggle with:

Manual Research

Hours spent researching prospects before calls instead of actually selling

Inconsistent Performance

New reps take months to ramp while deals slip through the cracks

Missed Follow-Ups

Prospects go cold because reps can't keep up with manual outreach

No Real-Time Help

Managers can't be on every call to coach through tough objections

Tool Fatigue

Disconnected point solutions that don't talk to each other

No-Show Epidemic

30%+ of booked meetings never happen, wasting pipeline

Our Solution

The Intelligence Triad

Three interconnected capabilities that work together to transform every rep into a top performer—before, during, and after every sales conversation.

Data Enrichment

Instantly enrich every lead with 50+ data points—company insights, social profiles, buying signals, and AI-generated conversation starters. Know everything before the call starts.

SalesPilot AI Coaching

Real-time guidance during live calls with objection handling, talk track suggestions, and competitive positioning. Like having your best sales manager in every rep's ear.

Zero-Touch Follow-Up

Automated, personalized follow-up sequences that adapt to prospect engagement. Our customers see 40% better show rates without manual effort.

Our Story

Appendment was founded in 2025 by a team of sales leaders and AI engineers who were frustrated with the status quo. We'd seen firsthand how disconnected tools, manual processes, and lack of real-time support held sales teams back.

We asked a simple question: What if every rep could have the intelligence, instincts, and support of your top performer—on every single call?

The answer became Appendment. We built the complete AI sales intelligence stack—not another point solution, but a unified platform that handles pre-call research, in-call coaching, and post-call automation in one place.

Today, we're helping sales teams across insurance, real estate, SaaS, financial services, and more close deals they would have lost and scale performance they thought was impossible.

Our Mission

To democratize sales excellence by giving every rep—regardless of experience level—the AI-powered intelligence they need to perform like your best closer.

"Sales is fundamentally about helping people solve problems. When salespeople have the right intelligence at the right time, everyone wins—the seller, the buyer, and the business."

The Complete Platform

Beyond the Intelligence Triad, Appendment includes everything your team needs to continuously improve and scale

Practice Mode

AI-powered role-play that lets reps practice calls, get feedback, and improve before talking to real prospects.

GameFilm Analytics

Review call recordings with AI-powered insights. See what top performers do differently and replicate it.

Collective Intelligence

Learn from every call across your organization. Surface winning patterns and spread them to the entire team.

Show-Up Engine

Intelligent reminders and engagement sequences that dramatically reduce no-shows and cancellations.

What We Stand For

The principles that guide how we build, sell, and support

Customer First

Every decision we make starts with how it will help our customers succeed. Your wins are our wins.

Relentless Innovation

We push the boundaries of what's possible with AI to give sales teams an unfair advantage.

Sales DNA

We're built by salespeople for salespeople. We understand the grind because we've lived it.

Trust & Transparency

We protect your data, earn your trust, and never hide behind complexity or jargon.

Built for High-Performance Sales Teams

Whether you're selling insurance policies, closing real estate deals, or booking SaaS demos, Appendment adapts to your industry and sales motion

InsuranceReal EstateSolar & Home ServicesSaaS & TechnologyFinancial ServicesMortgage & LendingStaffing & RecruitingLegal ServicesAutomotiveCoaching & Consulting

Why Not Another Point Solution?

Most sales tools solve one problem and create three more. Appendment is different.

vs. Gong/Chorus

They analyze calls after the fact. We coach in real-time and include data enrichment.

vs. ZoomInfo/Apollo

They stop at data. We add coaching and automation to actually use that intelligence.

vs. Outreach/SalesLoft

They automate outreach. We make every touchpoint smarter with AI intelligence.

vs. HubSpot Sales

They're CRM-first. We're sales performance-first, purpose-built for closers.

Join Our Team

We're building the future of sales intelligence and looking for talented people who want to make a real impact. If you're passionate about AI, sales, or building products that people love, we want to hear from you.

Remote-First Culture

Work from anywhere—we hire the best regardless of location

High Impact Work

Small team, big problems, direct contribution to company success

Competitive Compensation

Market-rate pay plus equity—we want everyone invested in our success

Who Thrives Here

  • People who move fast and ship often
  • Those who obsess over customer problems
  • Builders who take ownership end-to-end
  • Learners who embrace feedback and iteration
  • Communicators who default to transparency

Ready to Transform Your Sales Team?

See how Appendment can help your team close more deals with less effort. Book a personalized demo and we'll show you exactly how it works for your industry.